Why Apple Getting into the Traffic Game is a Good Thing for Marketers
Perpetual Traffic
00:00
Apple Is Going to Be the Most Important Marketing Sandbox
By definition, apple is going to be able to track attribution from the very first whispers of an exposure all the way through and past the sale. Apple will know when you've been exposed to a message or an offer before you even realize you're being exposed. And that clear line of sight is priceless,. If you can take what apple tells you and then extrapolate that across all your marketing campaigns, it could influence the money that you spent in google and face bookin... It's really worth meditating on. Right now, we spray and pray. Even the best agencies with the best data, it's still a spray and prayer.
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