Turning GRC into a growth engine

How do you build trust in a business environment where security reviews, compliance demands, and vendor risk checks can slow everything down just when companies are trying to move faster?

In this episode, I sit down with Adam Markowitz, CEO and co-founder of Drata, to talk about why trust has become one of the most important business conversations in tech. Adam brings a fascinating perspective to the table. Before building Drata, he worked on NASA's space shuttle program, and today he leads a company that has grown rapidly by helping organizations rethink compliance, governance, risk, and assurance through automation and AI. What stood out to me in this conversation was how clearly he framed the real issue. Compliance may have been where many companies started, but trust is the bigger story. In a world shaped by cloud services, third party vendors, and constant security scrutiny, old point in time audits and reactive processes are starting to look painfully outdated.

We also talked about Drata's acquisition of SafeBase and what that says about the direction of the market. Adam explained how security and GRC teams have too often been treated as back office functions, expected to stay quiet and keep the company out of trouble. But he sees things very differently. He argues that these teams can actively help close deals, accelerate revenue, and remove friction from the buying process. That shift matters because trust now plays a direct role in business growth. If customers can quickly get answers to security questions and understand how a company manages risk, sales cycles move faster and security teams stop being bottlenecks at the final stage of a deal.

Another part of the conversation that really stayed with me was Adam's view on AI. He sees it as both a tailwind and a test. AI is helping automate highly manual GRC workflows, improve continuous compliance monitoring, and support newer frameworks tied to AI risk itself. At the same time, he is realistic about the pressure this puts on businesses. AI may introduce fresh concerns, but it also shines a harsher light on issues that have been around for years, things like access creep, weak controls, and data integrity problems. That honesty gave this discussion a lot of weight because it moved beyond hype and focused on what companies actually need to do.

We also touched on Drata's momentum as a business, from opening a new San Francisco headquarters to expanding globally and moving further into the enterprise market. But even there, Adam kept coming back to culture, discipline, and a deep understanding of the customer problem. For me, that was the thread running through the whole episode. Trust is not a side issue. It is part of how modern companies grow, compete, and prove they can be relied on.

If your business still sees compliance as a checkbox exercise or a cost center, this conversation will give you plenty to think about. Where do you see the relationship between trust, security, and growth heading next, and what did this episode make you question about the way your own organization handles compliance? Share your thoughts with me.