182 - Is the MQA the new MQL? | Demand Gen Live S2 x46
GTM Live
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Multi Touch Attribution Software Isn't Working?
There are tons of limitations of what these tools can track that would prevent things like the situation that i was talking about, would not get measured by multi touch attributions offwere due to issues with cross device tracking. 98 99 % of facebook ads get delivered on so there's gaps. Big enterprise companies, because they're obsessed with their attribution model, will miss all thebig opportunities if they don't use common sense.
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