Lead Flow and Conversion Process

#796 Can you imagine turning dog poop into a multi-million-dollar business? In this special cross-promotion episode, we’re sharing an interview from Nick Loper’s The Side Hustle Show featuring William Milliken, the founder behind Swoop Scoop — a pet waste removal business that went from zero to 350 recurring customers in its first 3 months and generated over $3M in revenue last year. William breaks down how they validated demand despite low search volume, landed early customers through door hangers, vet networking, and Facebook groups, then scaled fast with Facebook ads, standardized operations, route density, and premium branding. He also shares the unit economics, plus how he turned industry know-how into a second business: the Poop Scoop Millionaire community, where he teaches others to launch and grow their own “million-dollar business in your backyard!”

What Nick discusses with William:

+ Pet waste removal business model

+ 350 customers in 3 months

+ $3M annual revenue growth

+ Low startup costs

+ Early customer acquisition tactics

+ Facebook ads scaling strategy

+ Route density and efficiency

+ Premium branding and positioning

+ Recurring revenue + billing strategy

+ Monetizing knowledge via community

Thank you, Nick and William!

Check out The Side Hustle Show.

Check out Swoop Scoop.

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