What You Should Do When Laying Out Your Sales Page

The way in which i look at as it's very much like a table of contents. You start with the headline, but then from that point forward, what i like to do is i like to outline my sub headlines so that it tells a story in and of itself. The third element that i love to get creative with are the proof elements. So when i think about proof, i'm thinking about, yes, testimonials, 100 %. you want to include testimonials all throughout or sales page.