Stacking Growth | The B2B Marketing Podcast cover image

S2 E44 - Annual Demand Planning: A Framework

Stacking Growth | The B2B Marketing Podcast

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Is Your Average Selling Price a Cackle Number?

A revenue target is also understanding the cacl so what's your average selling price? And how does that factor into your net new logo number, which was then sort of a larger revenue number. So until you identa, if you don't identify a cack number, it's very difficult to make those budget projections. The other thing i'll add is, am, oftentimes it can be difficult for marketers to get the full cost to acquire a customer because that is frequently going to include things like f t e writ the head count. But we'll get into that in a few minutes and with these tactics that will follow.

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