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SYSK Choice: The Best Way to Change Minds & The Relationship of Humans and Technology

Something You Should Know

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How to Break a Big Change Into Smaller, More Manageable Chunks

We often forget how risky change can feel. How to reduce that uncertainty and make it easier for people to start moving in the right direction. Talk about what i'll call lower the barrier to trialad. And then work up a more expensive version of your product or service, which is still better than nothing.

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