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193. Seeing Around Corners: How to Spot Opportunities for Innovation, with Dr. Rita Gunther McGrath | INNOVATION

The Innovation Engine Podcast

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What Are Some Mistakes That Companies Make When It Comes to Innovation?

Forgis: episodic innovation, I think, is sort of an uber problem that I see a lot of. One is not being thoughtful about where you're putting the innovation effort. Forgis: You can't kill anything once it's the CEO's pet baby. It takes two or three years for something brand new to become ready for market.

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