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Mark Berg: Hourly Financial Planning Is 'A Vast Blue Ocean'

The Long View

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The Importance of AUM and Retainer Pricing

I really want to be viewed as the financial planner for my client, not the asset manager. And so I feel that there is a massive demand out there for hourly-only service. There's still plenty of demand for whether it's retainer or an AUM model but we are in a vast blue ocean. We just don't feel that pressure at all.

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