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Lamar: I'm starting to see some native things that are happening or occurring on reels themselves. Maybe people are seeing that reels get more views, and they're like, well, I guess I'll make a reel instead of a story. Lamar: Using machine learning has helped Meta bounce back on the ad targeting because it's probably going to be better than using the personal data. It's certainly better for us who want to guard our personal data. LZ: Given their success in using AI type stuff for both reels and for advertising and for other things, Wall Street Journal article said, Meta's capital expenditure has more than doubled most of it on AI over the past two