ETFs

I think rightly investors have learned over 10 years of ETFs so this fantastic low cost index product that serves a certain purpose in their portfolios. What we're seeing over the last few years is a lot of the new entrance and the new products, either some of those niche products like you right where they're focusing on a very tiny sector of the market. A lot of active funds are actually converting into anETF like structure and they're being allowed to call themselves your active fund as a group. So I think there's a lot of education needed for consumers about what's the difference between some of these more risky products versus just a traditional fund such as The ESX.