The Pallet Paradox: Navigating Supply Chain Challenges

The humble wooden shipping pallet is probably not something that most people think about too much. But it's a huge deal. At Virginia Tech, there's a whole center that focuses on pallets and packaging. And like many other things right now, the price has surged, and now everyone is aware of them. So what caused the price to soar and when will things normalize? On this episode we speak with Marshall White, a Professor Emeritus at Virginia Tech, and the country's leading expert on the wooden pallets. We talked about the history of the industry, its market structure, and where things are heading

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