Ep. 526: I Will Survive with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
00:00
The Deprivial Super Reaction Syndrome
The extreme business case here was New Coke. Coca-Cola has the most valuable trademark in the world. Pepsi was within weeks of coming out with old Coke in a Pepsi bottle which would have been the biggest fiasco in modern times. Smart people make these terrible boners. How can you understand the rivals of super reaction syndrome? That people do not react symmetrically to laws and gain. Subconsciously affected by their inborn tendencies.
Play episode from 36:15
Transcript
