Zebra Technologies, Collecting All Money From Them

Zebra has been with the NFL for nine years and just extended an agreement on Wednesday. Every day we go to the store, we swipe our groceries that barcode is zebra. So they began to put that in the shoulder pads. They started primarily for in-game production content value. But you still don't have a tangible way to measure receivers six miles on an average two-a-day practice. Branding cooks at eight miles. It's being a little bit more exact. The chips in the football now. Does it cross the goal line or not? I know this drives you guys crazy. Well, but it's all for that drama of pulling that stick.