Maximizing Returns Through Customer Understanding in Retail and Rental Business

In 2005, I decided to start an investor services business. I reviewed all the popular investing literature. What I found were self-professed experts offering opinions and no processes. As an engineer, opinions hold little value.

I shifted my research focus to the commercial sector, where I found rigorous processes that resonated with me. I discovered that retail store location selection and stocking methodologies are excellent guides to systematic residential investing.

Here, I will explain how I use methodologies from national retailers to select properties that generate reliable income.

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