Eric Balchunas on the Vanguard Effect
Masters in Business
00:00
Vanguard
Fogel: Even when the tide goes out in the market, you're still sending money to vanguard automagically. The other thing is, a a underrated word, is trust. It doesn't matter if somebody's zero ind vanguard's three basis points. Trust in the branding is so strong, and it will be for a while.
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