Collins Website Case Study

Remember when the Carl Rivera (https://www.dive.club/deep-dives/carl-rivera) told us about his vision to create the new Shopify Product Design Studio?

Well in this episode I got to sit down with Marvin Schwaibold (https://x.com/MSchwaibold) from Molly studio who Shopify recently acquired to bring that vision to life.

We go deep into creativity, Marvin's journey with Molly, how he's building his ideas with AI, and a lot more.

Some highlights:

- How to become a well of creative ideas

- How AI unlocks how designers work at Shopify

- What design differentiation looks like at Shopify

- What Marvin has learned diving into Claude Code

- How designers at Shopify create and leverage internal tools

- Behind-the-scenes of redesigning the famous Collins website

- + a lot more

- Jaytel - Marvin’s design partner from Molly studio https://x.com/Jaytel

- Brian Collins - legendary designer who worked on the Collins website redesign https://wearecollins.com/

- Carl Rivera - Shopify’s Chief Design Officer (referenced previous Dive Club episode) https://www.dive.club/deep-dives/carl-rivera

- Design Fluid Interfaces video from Apple’s Human Interface team (2019) [https://developer.apple.com/br/videos/play/wwdc2018/803/?time=1551](https://developer.apple.com/videos/play/wwdc2019/808/)

- Claude Code - AI coding tool by Anthropic https://claude.ai/login

- Artifact - internal Shopify tool for showcasing design work https://www.linkedin.com/posts/jaytel_this-was-meant-to-stay-inside-shopify-but-activity-7422739773561384960-oqiU/