182 - Is the MQA the new MQL? | Demand Gen Live S2 x46
GTM Live
00:00
Do You Have a Split for Inbound Versus Through Sales?
The time where those channels get scrutinized in these companies is when you're at 50 to 75 % to plan. And we don't have a lot of attributable channels. So people are going to attack channels that take effort and don't have clear measurement. We've seen m c l and demos come through, not our podcastes, but from other podcasts we reappeared on.
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