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We've made over $1 million through our personal brands and left hundreds of thousands on the table doing it. In this episode, we break down the exact mistakes we made trying to monetize, why misaligned content kills your sales without you knowing, and what we'd do differently from day one. If you're building a personal brand and wondering why it's not converting, this one's for you.
Timestamps:
0:00 – Intro
0:33 – Mistake 1: Unaligned Attention
6:52 – Mistake 2: Not Capturing Emails
11:12 – Mistake 3: Not Having Something to Sell
15:05 – Mistake 4: Only Having a Core Offer
17:58 – Mistake 5: Not Asking Your Audience What They Want
25:49 – Mistake 6: Not Marketing What They Actually Want
31:30 – Mistake 7: Following Someone Else's Playbook
38:37 – Mistake 8: Not Qualifying Leads
42:17 – Mistake 9: Thinking the Podcast Was Enough
46:47 – Mistake 10: Running Free Workshops
53:01 – Bonus Section
53:29 – Bonus 1: YouTube Channel in the DM Sequence
54:37 – Bonus 2: Bridge Products and Order Bumps
57:38 – Bonus 3: Ads to a Drip Campaign
If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.
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