What happens when someone searches your name in AI? In today’s digital world, your personal brand is no longer optional. In this episode, I sit down with personal brand strategist and founder of The Borden Group, Melanie Borden, to break down why leaders, founders, and professionals must build a visible digital footprint to stay relevant in the AI era. Melanie shares how she went from having zero digital presence to building a personal brand that attracted inbound opportunities, media features, and launching her own company. Plus, we talk about the steps you can take right now to position yourself as the go-to expert in your industry. Tune in to learn how to take control of your digital reputation and future-proof your career in the age of AI.
In This Episode You Will Learn
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Why a PERSONAL BRAND is a NON-NEGOTIABLE in 2026.
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How AI tools like ChatGPT and Perplexity are changing how people RESEARCH and EVALUATE leaders.
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The mistake professionals make that keeps them INVISIBLE ONLINE.
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Why you don’t need 100,000 followers to create an OPPORTUNITY.
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The steps to FUTURE-PROOF your career before layoffs or industry shifts.
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How to use LinkedIn strategically to build CREDIBILITY and attract opportunities.
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The difference between PERSONAL and PRIVATE content online.
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How to OVERCOME IMPOSTER SYNDROME and start sharing your expertise online.
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Why your stories and experiences are your MOST POWERFUL leadership asset.
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