Is Display Age the Right Way to Promote for Brand?

Li: I don't believe display age are the right way to a promote for brand, or even stra toget free trials and to your unless it's re targeting. You're much better off doing something that's going to associate your brand very positively. Air call does a really smart play with display. They only re target, and they retarget to their free trial,. which i think is a smarter play because it's ano exactly.