Is There a Difference Between Self Serve and Traditional Sales?

Yas: There's so many vantages to allowing self serve as an option and having all the information ready for people. Having someone at the level where you would want it is a key part of this hybrid motion. Yas has worked in pretty much every selling motion, from channel to b to sea tob to sea to b to be to be. He says sales teams are built to take leads and turn those leads into opportunities; if they're forced to sell completely differently there can be tension with them.