Why Local and Audience Demographics Matter

Marc Choquette heads SEO at The Boston Globe and has lived in the blast radius of Google since 2009, but he’s a numbers guy and he’s seen something new and exciting.

He says the data shows that AI isn’t flattening everything evenly, and sites built on original, local, can’t-fake-it reporting are seeing gains.

Marc joins Alan Chapell and I to share the Globe’s playbook on rising above AI slop and how his newsroom has figured out how to “ship, learn, and repeat” its successes.

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