Storytelling and using patient narratives

What does it take to build a $100M healthcare company? Honestly, no one really knows — and the people who do don't tend to talk about it.

But Steve Kraus and his team at Bessemer have actually studied it. They've analyzed hundreds of venture-backed healthtech companies and published the research.

In this episode, I pull six lessons from their work and ask Steve to explain them.

Links

Steve Kraus: https://www.bvp.com/team/steve-kraus

Dr Mustafa Sultan: ⁠⁠⁠⁠https://www.musty.io⁠

Music: “Habanera” by Kevin MacLeod

Licensed under Creative Commons Attribution 4.0

https://creativecommons.org/licenses/by/4.0/

Edited for length.