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952: Perfect Marketing Emails by Dennis Berry

Optimal Work Daily - Career, Productivity and Entrepreneurship

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How to Write a Good Email Copy

The email should have lots of you, your, and yours in it, rather than me, I, and mine. Be brief, be friendly, be personable, even lovable, if possible,. But speak your language. If you try to speak somebody else's language, it'll backfire at some point. You want to build your tribe by being authentic, but in a language that they will understand.

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