Marketing challenges amid more media options

A $200 million radio deal, a legal battle, and a media company that’s seen its value plunge.

The fallout from the Kyle & Jackie O saga is a case study in how fragile legacy media models have become.

Sean Aylmer talks to Mumbrella publisher Tim Burrowes, about how the Kyle & Jackie O vs ARN Media battle goes far beyond one show, and raises big questions about audiences, advertising, and the future of Australian media.

Find out more: https://fearandgreed.com.au/

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