The Importance of Having a Strong Spirit

Why did you and your two friends have a different spirit inside of you than the general spirit in Europe and in Denmark. Well, I think we had this longing like we wanted to do something and it was a number of very tough decisions to take it all the way. Taking that first step and saying okay it's given a shot at building the business here in San Francisco, rather than doing it out Denmark was the platform for everything else that succeeded for us.