
I Was Wrong About LTV In DTC Businesses
The Andrew Faris Podcast
00:00
Factor in CAC and Margin for LTV:CAC
Andrew explains why six-month LTV-to-CAC (with margin) flips which cohorts look most valuable.
Play episode from 16:20
Transcript

Andrew explains why six-month LTV-to-CAC (with margin) flips which cohorts look most valuable.