In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer my solution: hyper-targeting with thousands of different content pieces across text, audio, and video. I give B2B companies a roadmap for where the greatest sales opportunity lies (HR dynamics), and I explain why Facebook and Instagram ads are still drastically underpriced, regardless of your industry. I also advise entrepreneurs on how to transition their mentality from founder to executive, stressing the importance of protecting company culture by firing toxic "OGs" and committing to a private label brand.
You’ll learn:
- Why I think businesses should be running 4,000 to 8,000 pieces of content, not 12.
- My specific examples of using psychographics (like a 1985 World Series reference) to drive B2B conversions.
- Why I believe success is predicated on firing those who don't like change.
- How to combat manufacturers going direct-to-consumer by "quadrupling down on brand."
- My strategy for eliminating customer risk when selling unowned inventory (like $500k concrete pumps)
- Why the ultimate failure for scaling businesses is trying to force employees to be on camera
