The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO SELLING TO THE CFO AND OTHER EXECUTIVES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

00:00

Host takeaway: mitigating CFO risk to close deals

Brian stresses proving risk reduction to CFOs and explains why price often masks risk concerns.

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