133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29
GTM Live
00:00
It's Not Folks, Its Not Only in Marketing
In marketing, no one gets fired for doing the safe stuff. More often than not, you would get fired for doing things that are innovative and smart. There's just a lot of like, vanilla conformity in the market right now. And it's interesting to watch the ones that don't conform typically the ones that people look up to,. Those are the ones that will win.
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