
S04 E03: Super reps, ChatGPT and pharma's future on social media
EMJ GOLD: Pharma news, views and analysis
00:00
Is Twitter a Smart Move?
Social media marketing for pharma was embroiled in Elon Musk takeover. Many companies pulled ad spend from the platform almost completely. "It's hard to dismiss and ignore losing that kind of money over someone else putting out tweets that obviously misrepresent you"
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Transcript


