EMJ GOLD: Pharma news, views and analysis cover image

S04 E03: Super reps, ChatGPT and pharma's future on social media

EMJ GOLD: Pharma news, views and analysis

00:00

Is Twitter a Smart Move?

Social media marketing for pharma was embroiled in Elon Musk takeover. Many companies pulled ad spend from the platform almost completely. "It's hard to dismiss and ignore losing that kind of money over someone else putting out tweets that obviously misrepresent you"

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