Apple's AI comeback and Siri overhaul

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During an all-hands meeting at Apple in January, an employee asked about a spate of executive moves. The company’s chief operating officer recently retired, the chief financial officer and general counsel took smaller roles as a way to prepare for their own retirements, and in a single week in December its heads of artificial intelligence, user interfaces and environmental initiatives all announced their departures.While part of the exodus was related to Apple Inc.’s well-documented struggles in AI, it also reflected a logical transition at a company that turns 50 on April 1.

Apple stock has made everyone at the top of its org chart fabulously wealthy, and many are entering the stage of life that often inspires people to prioritize finally spending some time with their families instead of the next generation of iPhones. In his response to the employee’s question, Tim Cook, the company’s 65-year-old chief executive officer, struck an atypically reflective tone. “When people get to a certain age, some,” he said, “are going to retire,” letting the word “some” hang out there in a way that suggested he wasn’t talking about himself, drawing laughter from the audience. “The thing we have to do is make sure that Apple moves on” and reaches the “next level and the next level and the next level.” Cook added that he spends “a lot of time” thinking about “who’s in the room” in 5, 10 and 15 years. “I am obsessed with this.”

Cook, who’s run Apple since taking over from co-founder Steve Jobs in 2011, probably doesn’t expect to be in the room himself for another 15 years. While he’s given no indication of an imminent transition, he’s made it clear he wants his heir to come from within the company so he can serve as a mentor. The central candidate is John Ternus, senior vice president for hardware engineering, who oversees development of the devices that generate roughly 80% of Apple’s revenue. At 50, Ternus is also younger than many of the company’s other senior leaders, meaning he could be in the top job longer.

Ternus has spent about half his life at Apple. He cut his teeth developing computer monitors, oversaw product design for the original iPad and eventually took over development of the Mac. Since getting the top hardware engineering role in 2021, he’s overseen an expansion in Apple’s product lineup, improving quality and focusing on functional improvements around battery life, performance and connectivity. Earlier this month, when Apple held an event in New York to announce the MacBook Neo, a $599 laptop, it was Ternus, not Cook, who did the big reveal. The next day, Ternus also appeared on Good Morning America to talk up the device, the type of media appearance Cook has generally done himself.

Today's show features:

• Mark Gurman, Bloomberg News Managing Editor for Consumer Tech
• Onur Ant, Bloomberg News, Middle East & North Africa Managing Editor 
• Jayati Bharadwaj, Head of FX Strategies at TD Securities
• Siddharth Phillip, Bloomberg News Chief Correspondent for Global Aviation on recent issues surrounding US airlines

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