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Inside Colossus - Mailbag and Metrics - [Making Media, EP.16]

Making Media

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How to Grow a Podcast

The overcast app was truly built for listening to podcasts. It's like a real listener centric podcast application. They have a very easy ad buying model where you can see what their estimates are in terms of what you'll pay for the subscriber, but then you actually run it. So at this point, we've basically spent $11.50 per subscriber, which isn't that bad. But I guess where I'm left is I have absolutely no data on who the subscriber is. No information on whether they just subscribe once and then leave.

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