Celebrity Partnerships and Rivalry in Tech Advertising

It’s an Apple rumor Thursday from both the boys, Gurman and Kuo. Sony is taking what it’s learned from the DualSense controllers and bringing that to VR. YouTube rolls out its TikTok rival. Spotify wants you to know it gets artists paid. And I do my best to explain the whole creator economy controversy that has sprung up over at Substack.

Sponsors:

• Tovala.com/ride

Links:

• Apple Nears Launch of New iPads After Stay-At-Home Sales Boost (Bloomberg)
• PS5's VR 2.0: First Look At New Controllers (GameSpot)
• YouTube Shorts arrives in the US to take on TikTok, but the beta is still half-baked (The Verge)
• Spotify says over 13,000 artists’ catalogs earned at least $50K in royalties last year (The Verge)
• Here's why Substack's scam worked so well (The Hypothesis)
• Substack is for independent writers (Substack Blog)
• Crypto marketplace OpenSea raises $23 million to be the ‘Amazon of NFTs’ (Fortune)
• Intel puts Apple’s ‘I’m a Mac’ guy into new ads praising PCs (The Verge)

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