Alison Moss joins Search with Candour to discuss how to prioritise technical SEO fixes and get development tickets actioned.
Together, they cover common pitfalls like lack of buy-in and unclear requirements, emphasising translating SEO needs into business outcomes and developer-friendly acceptance criteria, using ticket templates, and providing references.
Alison explains prioritising by impact versus effort, helping teams order “high priority” items, and acknowledging SEO competes with other business priorities while building relationships with product and dev teams and supporting testing.
Links
🔗Follow Alison on LinkedIn: https://www.linkedin.com/in/alison-moss-804a5537/
🎫SearchNorwichXL early bird tickets: https://searchnorwich.org/
🎟️Buy tickets for the Live podcast in Brighton: https://www.eventbrite.co.uk/e/the-efficiency-paradox-why-al-doesnt-make-your-life-easier-live-podcast-tickets-1982302667641?aff=erelexpmlt
Time stamps
00:00 Get your dev tickets prioritised with Alison Moss
01:28 Introduction
05:41 Why tech SEO gets stuck
08:29 Sell fixes for buy in
15:25 How to write clear dev tickets
22:06 Prioritise issues smartly
26:47 Pick your battles and quick wins
32:19 Frameworks and relationships
42:47 Handling senior pushback
47:53 Explaining SEO value
48:10 Writing better seo tickets
50:56 Developer context links
52:13 Resurrecting backlog work
54:26 Using external proof
56:42 Don’t be afraid to jump on a bandwagon
59:56 Recommendation: Actionable tip
01:01:08 Recommendation: Tools and software
01:03:06 Recommendation: Butter, Project Hail Mary and Dungeons & Dragons
01:15:06 Where to find Alison
01:16:36 Conclusion
