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Episode 9 - Retail vs DTC - Should Brands Be Focusing on getting in Retail

Chew on This - Digestable DTC Content

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The Importance of Packaging in a Retail Store

Vitamins are typically two types of consumers that walk into a retail store. There's one who is going into an aisle with a very specific mindset on what they're going to buy, right? And then there's the person who will graze through every square inch on that shelf and look at what makes sense or doesn't. To sell to that customer, everything you just mentioned, like packaging, what are we describing in our product, those things are so imperative.

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