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14 - Do you need an SEO agency? | Demand Gen Live S1 x10

GTM Live

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Is Your Youtube Channel Not Working as Well as Google?

On each channel when we talk about channel level metrics and awareness channels versus intent channels. You'd be surprised how many people actually watch the whole thing. And so if you measure the youtube channel that way, it's going to look like the channel is not working as well as google. No noshit like the person in google is searching, i want this thingnd, then you show your ad. Then are you too bad? Were the persons there to do something else? So you have to be, as a brand,. you have to have spend threshold tolerance afor paying for things that are measured unconventionally.

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