UA creatives and visual level targets

We talk about how Pixel Flow scaled so quickly, why its core design works for monetization, and how games like Hexa Sort and Magic Sort helped push the sort puzzle genre forward.

The discussion also covers UA, the wave of Pixel Flow-style clones appearing in the market, and whether hybrid-casual puzzle design is starting to influence traditional puzzle studios. We also touch on what kinds of mechanics might lead to the next big puzzle hit.