Saving cinema: Why chains can't just rely on blockbusters and bad weather
This Is Why
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Introduction
The movie industry has certainly had a tough time of late. Covid, well that stopped both movie production and trips to the pictures for the best part of the pandemic. But this summer at least, the silver screen is providing plenty of the feel good factor. We've just seen the biggest opening weekend at UK cinemas since 2019 thanks to two films - Barbie and Oppenheimer. So is this the turning point? Sit back, relax, switch those mobile phones to silent and let's find out. Later, I'll be speaking to the head of one of the UK's biggest cinema chains. Our issue is not enough movies.
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Transcript
