138 - We're In the Word-of-Mouth Era of B2B Buying | Demand Gen Live S2 x31
GTM Live
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Themn, I Feel Like You Give That Last Agenda Topic
Sass is a search engine company based in New York City. The firm has just had its best quarter of the year so far. They're seeing their competitors run conquest campaigns and articles on them, which they don't like. Karl says it's good for sass to protect your brand terms from these tactics. But he doesn't think people will buy products that are biased towards one competitor over another.
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