Your Gym's Service Is Not Unique
WTF Gym Talk
Perception vs. Reality of Uniqueness
Stu argues gyms often think they're unique but are usually only slight variations competitors can't perceive.
Your gym probably isn’t unique.
Not in the way you think it is.
The workout might be slightly different.
The coaching might feel different.
The culture might feel different.
But to the market?
You’re probably just another shade of the same color.
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