Content May Be King, but Distribution Is the Kingdom

Ritoltz: Content might be king, but distribution is the kingdom. Some of the biggest hits in music and movie history depended overwhelmingly on distribution mechanisms to get out to the public. And in fact, sometimes they failed before they had this powerful distribution mechanism in the music industry. For example, they have song testing web sites that will essentially test hundreds of songs for in front of hundreds of people,. They ask them, before these songs hit the radio, how much do you like this song? Just discuss that.