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EP #280 SUSTAINABLE ENTREPRENEURSHIP - LUKE WINTER

The VIBE with Kelly Cardenas

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How to Build a Vibe That's Irresistible

I call it vibe like the difference between someone buying woodsy sunglasses and buying something else. It's that feeling that you have around the brand right and so and I've even seen this happen where a person will have an exact same product exact same price one person will absolutely suck but their vibe will be irresistible. Social media is huge because it's the newer generations they're pretty much on it daily so interacting with them isn't too much good unless you're interacting with them. Just treating the customer as well as much care as you put into making the product or whatever you're doing if you have a store  that's what I keep in mind.

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