The Beauty Tech Group is a British business success story. Laurence Newman founded the home-use beauty tech firm in Manchester in 2009. It’s probably best-known for its LED face masks for skincare treatments. In late 2025 it went public on the London Stock Exchange, valued at more than £300m. Newman explains to Dougal Shaw how he scaled the business, in an emerging category that not everyone had faith in. He set out by focusing on four key pillars of aesthetic technology, including LED and radio frequency, to offer clinical results at home – treatments usually associated with expensive aesthetic clinics. He shares insights on the challenges of securing investment in a niche market and the complexities of managing international regulation and manufacturing and supply chains for a global e-commerce brand.
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