Why Lego Endured: Adaptability and Cultural Impact

Lego is one of the best-known toy brands in the world. 

Known for its fun and complex building process, the small plastic bricks encourage creativity and playability, and have become a staple in most households with kids.

However, they aren’t just free-form toys for children. They have also graduated into high-end items for adults. In fact, some sets of these simple toys can now cost thousands of dollars. 

Learn more about Legos and how the company started and grew on this episode of Everything Everywhere Daily. 

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