The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO GET INTO THE HARDEST OF ACCOUNTS AND CLOSE THE DEAL

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

00:00

Create interest by matching where buyers are

Brian urges research-driven outreach: find who likely has the problem and appear like their peer and tribe member.

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