Dean Graziosi expected 300,000 people at his AI Advantage Summit. 683,000 showed up. 78% had never heard of him before. Here's the 3-day framework he used to go from cold audience to lowest refund rate in 30 years.
Dean Graziosi is a 30-year marketing veteran, Tony Robbins' business partner, and former infomercial marketer who built his career reaching millions of people before the internet existed.
In this conversation, Dean reveals:
• Why he starts every campaign with pain, not product
• The infomercial avatar: "Mom puts the baby down, sits on the couch"
• How he got 683,000 business owners to a free 3-day event
• Why 78% of attendees had never heard of him before
• The "12 minutes of selling in 9 hours" framework
• Why he NEVER sells on Day 1 (and what he does instead)
• "Ripening green fruit" — the patience strategy that doubles revenue
• Alex Hormozi's advice that made him rewrite the entire script
• Why he condensed a 6-month program to 35 days
📚 FREE RESOURCE: Get Dean's 3-Day Launch Event Playbook + Event Framework Worksheet → https://podcast.stu.me
CONNECT WITH DEAN:
• Website: https://deangraziosi.com
• Instagram: https://instagram.com/deangraziosi
• AI Advantage Summit: https://aiadvantagesummit.com
CONNECT WITH STU:
• Website: https://stu.me
• Book "Predictable Profits": https://a.co/d/4GIi1uz
• Instagram: https://instagram.com/stumclaren
• Podcast: https://podcast.stu.me
• Membership.io: https://membership.io
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