133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29
GTM Live
00:00
Is Leads a Metric or an Indicator?
Chris toton: Late stage funnel metrics that are markeing source should not go down, right? Leads went down by 90 %, s c o stay the same or go up. The reason is that the 90% of leads that went down don't convert because they're on a leed gen model with no buying intent,. And so i actually prefer wed work with both, but i prefer to go into a company that's been wasting a hundred thousand dollars a month on ead gen and show them how it works.
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