How do you respond when your customer is eager for a demo? Brian Walsh shares some tips to help you navigate this scenario. He covers:

Evaluating the strategic value of an opportunity.
How to tactfully begin a demo with discovery.
Making use of your other relationships in the account.
Knowing when to walk away.

Here are some additional resources:

Deepen Your Discovery | Ascender Course
- https://rb.gy/9mfdh
What Do I Do When My Customer Pushes for a Demo? | Ascender Article
- https://rb.gy/3rlih
Own the Next Step in Your Sales Meetings | Podcast
- https://rb.gy/5wcfd

Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.

Check out the platform here: https://my.ascender.co/Ascender/

Subscribe here: https://my.ascender.co/Ascender/PlanComparison

Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.

How to Resist Customer Pressure for the Demo

The Audible-Ready Sales Podcast

Tactful ways to require discovery

The AI-powered Podcast Player